Contact me

hola@malefice.cl

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Hi! I am Magdalena Riquelme
UX DESIGNER

I'm a Digital Designer graduated from the Universidad del Desarrollo; Diploma in "User Experience and Information Architecture" from the Universidad Central and "Data Based Design" from the UDD.

I have leadership skills to manage teams, as well as discipline to work independently.

I consider myself a creative and extremely responsible person. My decision making is based on both analytical thinking and empathy. I'm interested in understanding human behavior to create better experiences and I'm passionate about exploring technology. I think that digital interaction can be brought to the real world, and not limited to a screen.

About me

I have more than 6 years of experience as UX, mainly in Banking and Fintech. Thanks to my skills and handling of tools I can tackle a project from the ideation of strategy, through design, to its publication.

Research

I investigate the needs of both the business and the user to define the objectives.

Growth Hacking

I set goals and run experiments that aim to improve business KPIs.

Interaction Design

I define the information structure and the system logic.

UI Design

I design interfaces, interactive prototypes and html/css layout.

Leadership

I have experience as a Product Lead and I am certified as a Product Owner.

Languages

Trilingual: Spanish native, English level C1 and advanced French with recognition of Literary Baccalauréat.